Product Marketing & GTM Consultancy

You've built a great product. Now make the market choose it.

Let's work together

I help B2B SaaS companies fix the gaps holding back their growth through better defined go-to-market strategy, positioning and market activation.

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You've built a brilliant product, but taking it to market and gaining traction is hard.

You’re unsure which buyers you should (and shouldn’t) target, and it shows in your messaging and marketing.

It takes time for buyers to understand the problem you solve and your product value, which hurts your bottom line.

You're doing all the things but your approach feels fragmented without a GTM foundation tying it together.

None of this is a product problem. It's a go-to-market problem, and it's fixable.

Product Marketing and GTM Consultant.

My mission is to help B2B tech founders close the GTM gap: turning great products into businesses that customers choose, investors back, and markets remember.

Building on 15 years' experience positioning, launching and scaling B2B SaaS products worldwide, I provide hands-on strategic and product marketing consulting - from tech start-ups building their first value proposition to FTSE100 companies launching new products across 15+ markets.

My work sits at the intersection of GTM strategy, brand, marketing, product, and sales. I build the strategy, craft the plan, execute the tactics, and see it through until it works.

More about me

Areas of expertise

From diagnosis to structured execution.

GTM Strategy
Brand Narrative
Value Proposition Development
Customer Segmentation and ICP Definition
Competitive and Market Intelligence
Product and Feature Launches
Messaging and Positioning
Pricing and Packaging
Content Creation
Sales Pitches and Demos

Trusted by

Natalie's approach is clear and concise.

We now know exactly who we are targeting and why, and feel confident to launch. Highly recommend her.

Gerhard Mannogg

Director, Imagitech

Frequently asked questions

Who do you typically work with?

B2B tech founders and commercial leadership teams at startup and high-growth scaleups with a need for GTM strategy or growth support.

What does the process look like to work with you?

You can contact me to arrange a call determine if it's a mutually beneficial fit to work together.

Following the call, I'll provide a proposal based on what we determine is needed and advise on my availability. Prior to work commencing, you'll be required to sign an agreement. I'm happy to sign an NDA too.

When can you start?

My calendar is usually booked 2 months in advance. I can advise on my availability during a discovery call.

What's the typical engagement length?

This varies depending on your project and requirements. I am available for maximum 6 month projects.

Do you take equity as payment?

No, my services are fee-based, not equity-based.

Ready to make your SaaS product known, trusted, and chosen?

Let's explore where you are and

what you need next.