A 12-week, 1:1 advisory programme for B2B tech founders where we define (or redefine) your go-to-market strategy to help you scale.
Most founders are great at building their product but don’t know how to scale their business.
If you've never built the go-to-market (GTM) foundation, it's hard to turn what you've built into sustainable and scalable revenue.
Does this sound familiar?
You're stuck at the same level with the same blindspots, challenges, and growth trajectory.
You're wasting time and money on marketing tactics that don’t work for your product, model, or market.
You're starting to lose confidence leading to decisions that hinder your long-term growth.
Sometimes you need a smart, experienced outsider who can see what you can't. For us, Natalie is that person.
Gerhard Mannogg
Director, Imagitech
Who this is for
You've launched and tried all the tactics, but you're not growing as expected?
You're in market, but plateaued. You have customers but you're not growing as quickly as expected.
Your GTM was never established. Your plan isn't fit for your next phase of growth.
You know something needs to change. Deep down you're too close to see what is needed exactly.
You want an experienced outsider to guide you. You don't need a generic, high-level playbook that skims the surface.
You're ready to learn fast and fix the foundations.
Build right to attract, convert and retain your ideal customers long-term.
You’re ready to commit 8 weeks and take action.
As part of my founder coaching programme, I have developed a 6 step framework designed to drive visibility, traction and growth for B2B tech products.
I also craft a 90 day action plan for you to implement. This is a results-focused curriculum with expert support and personalised guidance to move you rom where you are now to £1M ARR.
Understand your ideal customers, their needs, buying triggers and the market opportunity.
Create a differentiated value proposition that clarifies exactly what you do and makes you the obvious choice for your ideal customers.
Establish the right pricing and packaging aligned to your current stage, customer, industry and business model.
Develop clear messaging for your brand and product that resonates with your ideal customers so they engage and convert.
Choose the right GTM motion, channels and supporting assets to reach your target customers and build pipeline.
Understand your buyer's journey and how to pitch and demo your product to convert more opportunities.
Walk away with
The fundamentals that separate successful SaaS businesses from the ones that stall.
Value proposition
Clarity on your messaging, positioning and narrative to make your product the obvious choice.
GTM strategy
Confidence in your strategy and plan to attract, reach, and convert your ideal customers.
90 day action plan
A custom plan tailored to your product and business, so you know exactly what to do next.
About your coach
With 15 years' experience of launching and scaling B2B SaaS in scaleups and FTSE 100 companies, I know exactly what it takes to take a product from zero to multi-million-pound ARR.
I built this coaching programme because I'm tired of seeing brilliant founders build brilliant tech products that don't get the attention and customers they deserve. To become known, trusted and chosen time and time again, you need to know how to position, market and sell successfully. This is where I come in.
I'm fully customising the GTM and sales enablement playbook I've developed throughout my career to enable every tech founder to move faster and smarter.
Let's turn your tech product into a thriving business.
What's included
A high-touch, growth accelerator that equips you with everything you need
to attract and convert your ideal customers.
Private, tailored coaching
Receive 1:1 guidance to perfect your value proposition and GTM strategy with answers to your most pressing questions.
Accountability and support
Ask questions as you make decisions and receive feedback on your GTM engine, commercials, marketing, and sales pitch.
Templates and resources
Access my editable templates and resources to accelerate the journey to your next revenue milestone.
Everything you need to succeed:
GTM audit: Detailed analysis of what you're currently doing and changes to make
6 coaching calls: Topic-specific calls and Q&A to build your strategy and action plan
1:1 support: Private support over email between sessions
Ongoing reviews: Reviews and feedback on your evolving GTM strategy and decisions
Milestone tracking: Custom task board and goals tracker to ensure progress
Templates and resources: Lifetime access to my complete library of content
Bonus: Access to new webinars and resources that I create during the programme
Let's get started
If you're ready to scale your business with me over 12 weeks, take the next step. You can sign up at anytime.
Early bird pricing (only 3 spots available this month):
Pay in full
One-time payment of
£2997
Pay in installments
3 x monthly payments of
£999
Valued at £9997
Frequently asked questions
B2B tech founders, both technical and non-technical, who have a product in market with some customers using the product already. You want help scaling to your next revenue milestone and are willing to put in the work. You don't have a solid GTM foundation or a clear plan on how to attract and convert your ideal customers consistently.
This is a done-with-you programme where you receive expert guidance, regular reviews of your work, and a sounding board for decisions you make while you are part of the programme. You'll have support every step of the way as you learn and implement.
No, the programme is a one-time payment. See the pricing section on this page. You keep all of your equity.
Doors are now open. Following your application acceptance, coaching starts usually two weeks after you sign up or at a mutually convenient time.
You will walk away with a compelling and refined value proposition, a clear GTM strategy, actions week on week, and a tailored 90 day action plan to implement following the programme.
I cannot guarantee the results as the level of commitment and implementation varies by client. You need to attend the coaching sessions, use the resources, implement the guidance and reach out to me when you need support.
The programme fee is non-refundable once the coaching sessions begin.
Stop making all the hard decisions alone.
What are you waiting for?
Apply to Product to Proof
Let's make sure that this is the best solution for you and your business.
© Customer Coded 2026.
All Rights Reserved.
Based in Cardiff, UK.
