An 8-week, 1:1 coaching programme for B2B tech founders
where we build (or rebuild) your GTM strategy to help you scale.
Most founders are great at building their product but don’t know how to scale their business.
If you've never built the GTM foundation, it's hard to turn what you've built into sustainable and scalable revenue.
Does this sound familiar?
You're stuck at the same level with the same blindspots, challenges, and growth trajectory.
You're wasting time and money on marketing tactics that don’t work for your product, model, or market.
You're starting to lose confidence leading to decisions that hinder your long-term growth.
Sometimes you need a smart, experienced outsider who can see what you can't.
For us, Natalie is that person.
Gerhard Mannogg
Director, Imagitech
Who this is for
You've launched and tried all the tactics, but you're not growing as expected?
You're in market, but plateaued.
You have customers, see some success but you're not growing as quickly as expected or growth has slowed.
Your GTM was never built on solid foundations.
Your plan worked well initially, but it wasn't built for your next phase of growth.
You know something needs to change.
Deep down you're too close to the business to see what is needed exactly.
You want an experienced outsider to guide you.
You don't need a generic playbook that skims the surface. You want something tailored, trusted and results-focused.
You're ready to learn fast and fix the foundations.
It's time to build right to attract, convert and retain your ideal customers long-term.
You’re ready to commit 8 weeks and take action to grow your business.
I have developed a 6 step framework designed to help you grow your product in market. The six steps are the core components of build your GTM strategy.
As part of my coaching programme, we'll also craft a 90 day action plan for you to implement following the programme.
I provide a results-focused curriculum with expert support and personalised guidance to accelerate your visibility, traction and business growth.
Identify and assess your ideal customer and target segments, competitors, and the true commercial opportunity behind what you've built.
Create a compelling value proposition that establishes exactly where you sit in the market and clearly differentiates your product.
Craft clear messaging that articulates your brand and product value, making you the obvious choice for your ideal customers.
Create an integrated and well-defined go-to-market strategy and pitch that attracts and converts your target audience.
Build the commercial foundations needed for repeatable growth, underpinned by your data and in line with your business vision.
Make better strategic decisions and navigate your first or next phase of growth with clarity and confidence.
Walk away with
The fundamentals that separate successful SaaS businesses from the ones that stall.
Value proposition
Clarity on your messaging, positioning and narrative to make your product the obvious choice.
GTM strategy
Confidence in your strategy and plan to attract, reach, and convert your ideal customers.
90 day action plan
A custom plan tailored to your product and business, so you know exactly what to do next.
About your coach
With 15 years' experience of launching and scaling B2B SaaS in scaleups and FTSE 100 companies, I know exactly what it takes to take a product (and underdog brand) from zero to multi-million-pound ARR.
I built this coaching programme because I'm tired of seeing brilliant founders build brilliant tech products that don't get the attention and customers they deserve. To become known, trusted and chosen time and time again, you need to know how to position, market and sell successfully. This is where I come in.
I'm fully customising the GTM and sales enablement playbook I've developed throughout my career to support ambitious tech founders so they can move faster and smarter.
Are you my next success story?
What's included
A high-touch, growth accelerator that equips you with everything you need
to attract and convert your ideal customers.
Private, tailored coaching
Receive 1:1 guidance to perfect your value proposition and GTM strategy with answers to your most pressing questions.
Accountability and support
Ask questions as you make decisions and receive feedback on your GTM engine, commercials, marketing, and sales pitch.
Templates and resources
Access my editable templates to accelerate the journey to your next revenue milestone.
Everything you need
to succeed:
GTM audit: Deep dive analysis of what you're currently doing and priority changes to make
8 coaching calls: Topic-specific calls and Q&A to build your strategy and action plan
1:1 support: Private message and voice note support four days a week
Ongoing reviews: In-depth reviews of your evolving GTM strategy, plans and decisions
Milestone tracking: Custom task board and goals tracker to ensure progress
Templates and resources: Lifetime access to my complete library of content
Bonus: Access to new webinars and resources that I create during the programme
Let's get started
If you're ready to scale your business with me over 8 weeks, take the next step. You can sign up at anytime.
Early bird pricing:
Pay in full
One-time payment of
£3000
Pay in installments
2 x monthly payments of
£1500
Frequently asked questions
B2B tech founders, both technical and non-technical, who have a product in market with some customers using the product already. You want help scaling to your next revenue milestone and are willing to put in the work. You don't have a solid GTM foundation or a clear plan on how to attract and convert your ideal customers consistently.
This is a done-with-you programme where you receive expert guidance, regular reviews of your work, and a sounding board for decisions you make while you are part of the programme. You'll have support every step of the way as you learn and implement.
No, the programme is a one-time payment. You maintain 100% ownership of your business.
Doors are now open. Following your application acceptance, coaching starts usually two weeks after you sign up or at a mutually convenient time.
You will walk away with a compelling and refined value proposition, a clear GTM strategy, actions week on week, and a tailored 90 day action plan to implement following the programme.
I cannot guarantee the results as the level of commitment and implementation varies by client. You need to attend the coaching sessions, use the resources, implement the guidance and reach out to me when you need support.
The programme fee is non-refundable once the coaching sessions begin.
Stop making all the hard decisions alone.
What are you waiting for?
Apply to Product to Proof
Let's make sure that this is the best solution for you and your business.
© KerrX Consulting 2026.
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