I help B2B tech founders to launch, grow, and scale their businesses through better go-to-market decisions and growth strategies.
My story
I’m the Founder of Customer Coded, a Go-to-Market Advisory and Product Marketing Consultancy that supports ambitious B2B tech founders.
I help B2B tech businesses become known, trusted and chosen by the customers who matter most. My approach starts with one simple principle: decode the customer before you market the product.
How do they think? What triggers them to look for a solution? What makes them trust one company over another? What moves them from stranger to customer, and makes them stay?
I know from experience that the best positioning isn’t built around a feature list. It’s built around understanding the buyer: their problems, priorities, psychology and decision-making.
That perspective comes from 15+ years in B2B tech, combined with a background in consumer behaviour and product marketing. I hold a Bachelor's degree in Consumer Psychology and Marketing, a CIM Diploma in Digital Marketing, and a Product Marketing Executive Leadership certification from PMA.
My career has spanned startups and FTSE 100 companies, including senior product marketing roles at Reuters and Experian. I’ve worked across highly regulated and complex sectors including legal, data, financial services and education, helping companies position, launch and scale products in markets where winning trust and standing out aren’t easy.
I’ve seen the same challenge play out time and again. The product makes sense to the people who built it but that doesn’t necessarily mean it makes sense to the people they need to buy it. The pipeline and revenue figures speak for themselves.
The companies that win turn what their product does into the best choice for their target customer.
That’s where positioning, go-to-market strategy and marketing come together, turning great products into the next category leaders.
For me, this looks like coaching a founder through a critical launch or repositioning exercise or rolling up my sleeves and doing the groundwork.
My goal is always the same: turn customer and market insight into clearer messaging, better go-to-market decisions and ultimately more revenue.
Alongside Customer Coded, I speak at conferences, support the next generation of product builders, and share my perspective on tech, marketing and business growth on Instagram (@natchatstech).
Outside of work, I’m Mum to two little ones and live in Cardiff, Wales.
Companies I've helped succeed
Why founders choose me
15 years' experience
Led product marketing and GTM in global B2B technology companies where I built teams, communities and market-leading brands.
£millions in revenue
Developed and launched propositions, products, campaigns and growth strategies across UK, USA, EMEA and APAC markets.
Cross-sector expertise
Deep commercial experience and networks in highly regulated industries such Data, Financial Services, Legal and Education.
Small business advocate
Equipped 2000+ founders worldwide with marketing templates and growth guides to scale their businesses.
Practical approach
Deliver honest advice, strategic challenge and guidance tailored to your business that drives results.
Certified
by the Chartered Institute of Marketing, Product Marketing Alliance and University of Reading.
Find out how I can help you win new customers and scale your tech business.
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