I help B2B SaaS companies build go-to-market and product marketing strategies that turn great products into revenue.
My story
I’m the Founder of Customer Coded, a Go-to-Market Advisory and Product Marketing Consultancy that supports B2B tech founders.
I help SaaS companies sharpen their positioning, launch products and scale revenue through better go-to-market strategies. As part of my advisory and bespoke product marketing services, I fix what's standing between a great product and revenue growth.
My approach starts with one simple principle: truly understand your customer and market before you market and sell the product. My perspective comes from 15+ years in B2B tech growth and GTM.
I hold a Bachelor’s Degree in Marketing, a CIM Diploma in Digital Marketing, and a Product Marketing Executive Leadership Certification from PMA.
My career has spanned startups and FTSE 100 companies, including senior product marketing roles leading go-to-market at Reuters and Experian. I’ve worked across complex sectors including legal, data, financial services and education, helping companies position, launch and scale products worldwide.
I’ve seen the same challenge play out time and again. The product makes perfect sense to the people who built it, but that doesn’t mean its value is clear to the target audience.
The companies that succeed are able to turn market and customer insights into a proposition that resonates, messaging that connects and a go-to-market approach that can be repeated and scaled. That’s the work I do.
Alongside Customer Coded, I speak at conferences and share my perspective on technology, marketing and business growth online. Outside of work, I’m Mum to two little ones and live in Cardiff, Wales.
Companies I've helped succeed
Why work with me
15 years' B2B experience
Led product marketing and GTM in global technology companies, building teams and communities around AI-native and enabled products.
£millions in revenue
Developed and launched propositions, products, campaigns and growth strategies across UK, USA, EMEA and APAC markets.
Cross-sector expertise
Deep commercial experience and networks in highly regulated industries such Data, Financial Services, Legal, and Education.
Founder advocate
Equipped 2000+ founders worldwide with growth guidance and templates to scale their businesses.
Practical approach
Deliver honest advice, strategic challenge and guidance tailored to your business that drives results.
Accredited
Certified by the Chartered Institute of Marketing, Product Marketing Alliance and University of Reading.
I help you to position, pitch and market your SaaS product to your ideal customers.
Go-to-market and product marketing strategy for B2B SaaS.
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4th Floor, 14 Museum Place, City Centre, Cardiff, CF10 3BH