About Natalie
My story
I've spent more than 15 years helping B2B technology businesses launch products, understand customers and drive revenue growth. From building and leading the Product Marketing team at Experian to scaling SaaS platforms from idea to multi-million-pound ARR, I've seen first-hand what separates products that gain traction from those that don't.
Over the years, I've worked across data, financial services, legal technology and education sectors. One thing has remained true throughout my career: building a great product doesn't build a great business. AI can't account for that (yet).
The companies that succeed are the ones that truly understand their market, communicate their differentiation and value clearly, and make smart commercial decisions. That's why today I work with ambitious founder-led SaaS businesses, helping them position, market and sell successfully.
Whether I'm coaching an founder through their GTM strategy or advising a leadership team on revenue growth, my role is the same: bringing clarity, strategic thinking and practical guidance that helps businesses go from where they are now to be where they want to be.
Founders don't need more AI noise, generic frameworks or buzzwords. They need an experienced partner who can challenge their thinking, simplify complexity and help them avoid the trial and error that slows them down.
Alongside my advisory work, I speak at events and support organisations that are passionate about the next generation of tech entrepreneurs.
Outside of work, I'm a Mum to two little ones and live in Cardiff, UK. When I'm not working with founders, you'll usually find me exploring Welsh beaches or at brunch.
Companies I've helped succeed
Why founders choose me
15 years' experience
leading product marketing, and GTM in global technology companies, enabling me to launch products, build communities and establish market-leading brands.
£millions in revenue
from developing and executing propositions, product launches, campaigns and sales enablement strategies across UK, USA, EMEA and APAC markets.
Cross-sector expertise
with deep commercial experience and networks in highly regulated industries such Data, Financial Services, E-Commerce, Legal and Education.
Small business advocate
equipping 2000 founders worldwide with marketing templates and growth guides to scale their businesses.
Practical approach
delivering honest advice, strategic challenge and guidance tailored to your business that drives results.
Certified
by the Chartered Institute of Marketing, Product Marketing Alliance and University of Reading.
Find out how I can help you win new customers and scale your tech business.
© KerrX Consulting 2026.
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