Go-to-market audit for B2B SaaS
See what's stalling your growth, and what to fix first.
An expert, end-to-end review of your go-to-market, from target audience and positioning to pricing, messaging and your sales motion. You get a written audit, a prioritised 90-day action plan, a walkthrough call, all within two weeks.
You've built a great product.
Turning it into predictable pipeline and revenue is a different job.
You know something isn't working as it should but need an outside view of exactly what, and in what order to fix it.
Revenue is inconsistent.
You have paying customers, but growth is inconsistent and you can't pin down why some deals stall.
Sales still run through you.
Deals come from your netrwork and your pitch. You haven't yet nailed a repeatable system to grow.
Your efforts aren't converting. Sales and marketing activity isn't translating into predictable, quality pipeline, so you're wasting money and time.
The outcome
Gain clarity on what's working, what isn't, and what to do next with a...
Detailed audit
A report covering every part of your GTM strategy and execution. It includes findings, recommendations and rationale.
90-day action plan
Your top priorities, ranked by impact and effort, so you know exactly where to focus over the next three months.
Walkthrough call
We review the findings together so you can ask questions on the recommendations and move forward with confidence.
Natalie brought clarity and structure to how we go to market with our new product. We now know who we are targeting and what we need to do next.
Gerhard Mannogg
Director, Imagitech
What I review
The detailed audit covers your go-to-market strategy and execution as it stands today. Every finding and recommendation maps to a component of your growth foundation.
Who your best-fit customers are, what triggers them to buy, and where your biggest opportunity lies against the competition.
How clearly and convincingly you stand apart from the alternatives your buyers are weighing up.
Whether your value proposition, packaging and price points reflect the value you deliver and fit your buyer and stage.
How well your website, sales deck and content communicate your value and move buyers to engage.
Whether you’re using the right growth motion and channels to reach your ideal customers consistently.
How your buyers move from first touch to closed deal, and what it takes to make your sales process repeatable and seamless.
Who this is for
It's designed for B2B tech companies who:
Have live and paying customers - up to £5M ARR
Want to reach the next revenue milestone with less trial and error
Feel that your go-to-market has become messy as you've launched and scaled
Are considering investing further in sales and marketing, but want an expert view and sounding board first
Are ready to take action to move in the right direction
It's not the right fit if you are pre-launch with no customers yet or you want quick growth hacks rather than a solid GTM foundation.
How it works
1. Free discovery call: Book a free call to ensure that the audit is right for you.
2. Data and content sharing: Complete a short form & share content and CRM data via a secure, shared folder.
3. Deep-dive review: I review everything and write up findings, recommendations and your action plan.
4. Report and walkthrough: You receive the audit report and we walk through it together in a 90-minute call.
About your Auditor
I've spent 15 years leading product marketing and go-to-market across B2B tech, from FTSE 100 companies including Reuters and Experian to fast-growing SaaS businesses.
I've seen and lived what it takes to move a product from zero to multi-million pound ARR. It's harder than ever to capture attention from ideal buyers, generate consistent pipeline with high quality leads, and turn interest into actual revenue.
This Go-To-Market Audit gives you my experience, applied directly to your business with my eyes across everything you're doing today to grow your pipeline and review,. You'll get detailed feedback in just two weeks.
The investment
A flat fee for a:
Full review across your GTM strategy and execution
Written audit report
90-day action plan
90-minute 1:1 walkthrough call
Delivered within 10 working days.
Frequently asked questions
B2B tech founders with £100K–£5M ARR typically. You have paying customers and you want a repeatable GTM foundation before you hire, raise or spend more on sales and marketing.
You'll receive your audit report and action plan within 10 working days of sharing all the materials and data. Your time committment is approximately three hours total for the discovery call, short questionnaire completion, content and data sharing, and walkthrough call post audit.
A shared folder on the platform of your choice containing all of your marketing and sales collateral, website links, and campaign or funnel links. From a data perspective, a view of your pipeline and current customer base (even if anonymised) is helpful. Before we start, I'll send you a checklist.
Of course. I'm happy to sign your NDA before you share anything.
Yes, the audit must be paid for in full before the work begins. You'll receive an invoice for payment and the fee is non-refundable once my work has started.
Yes, I can support you in two ways. I offer a 1:1 advisory programme so that you can implement your changes with my guidance. If you'd rather hand over the work, my consultancy services give you director-level support on a fixed-scope basis.
Stop the guesswork.
Book a free discovery call to talk about where you are.
Go-to-market and product marketing strategy for B2B SaaS.
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